Pay-Per-Play Advertising For Your Site

A new buzz is slowly bubbling through the Internet Marketing community. It's all about a new advertising phenomenon, Pay-per-Play Advertising (PPP) that could take the internet by storm.

Every now and then something completely new comes along in terms of internet advertising. I've just found out about a new form of internet advertising that I believe will catch-on very quickly. At this present moment in time you also have the ability to join for free and earn money for playing sounds on your website, just a small piece of code is required.

Pay-Per-Play (PPP) advertising is the name of this revolution. PPP works on a bid management system similar to Google AdWords and will compensate publishers just like Google AdSense but with one critical difference... Publishers (website owners) earn revenue on 100% of their traffic... no clicks necessary!

You can find out more about PPP marketing at: Pay Per Play Marketing here.

PPP is a way for advertisers to serve 5-second audio ads to a website's visitors. But because websites serve a whole range of interests, topic and niches PPP offers advertisers a way to reach their target audience (and that audience can be very targeted and is the only form of media whose impressions and ad placements are verified by an independent 3rd party.

The ads themselves are very professional (many are made by the biggest players in the industry) and you don't have to serve them on your website. Rather, you just sign-up to the system and grab a short piece of javascript that you embed into each of your websites and you're done. Now, we all know that audio on websites can be very annoying, but the ads served here are only five seconds long and they run (and finish) as soon as your web page has loaded. As a result they're not too distracting and are easily ignored by your site's visitors.

The system currently has 66 000 advertisers (and growing) and because there's nothing to click and the ad plays as soon as the web page is loaded you get paid each time an ad is played! The compensation plan is also quite generous.

As a website owner you get 25% of the amount bid by the publisher for their ad (this is much more than Google). You can also earn by referring other website owners, online marketing firms, fortune 500 companies, etc. to run PPP ads on their website(s). You will earn a healthy 5% of the total amount that our advertisers spend running ads on your referrals website(s). You also earn 5% of the amount that the advertiser spends on PPP ads played on the website(s) that your direct referrals bring on board. As a result there are 3 levels of commission. Each potentially bringing you a very healthy income each and every week! But the quicker you get on this bandwaggon, the better it is for you.

Or, if you're already sold on this exciting development, why not go directly to the Sign-up Page.

Trying to Make Money

As I've had little enough response to my Help Stefan Campaign I'm having to consider alternate means of getting more money.

The condition of her father in Liberia has deteriorated considerably and next week Stefan is talking of taking the bus from Dakar to Guinea, from there she will change to Freetown in Sierra Leone and from there she has to work-out a way of getting to Liberia. If only I could afford the airfare, then things would be so much easier.

I've tried putting-up pages for eBooks including:

Celtent Guide to Spices and Spice recipes

Pictorial Guide to Building and Upgrading your PC

'Memories of Myth and Man' Poetry eBook

Each of which goes to helping the Help Stefan Campaign. I also have the One Dollar SEO links where webmasters can purchase non-reciprocal links for $1 which are guaranteed to be valid and remain live for the life of the website and which will never exceed 100 links in length so that all links on a given page will be indexed. Again, take-up is extremely slow with only a few links having been taken-up thus far.


So, this weekend, in desperation I'm trying every trick I can to make some money for this campaign. The latest approach is to try the 'Hubpages' site both to generate additional income and to drive more traffic to my main Celtnet site


Hay Fever Information

Celtnet Site Description

Information about Acne

Improve your Google Rankings with In-bound Links

Introduction to How Mobile Phones Work

In desperation I've even resorted to buying an internet course: Profit Lance which is reviewed in the site given here. Reviews are good and the course definitely looks comprehensive so I'm going ahead with it at the moment I'll report back at a later date so say whether it's worthwhile or not.

Amongst the various on-going projects I've also resurrected my Celtnet Information eZine and have begun posting to this weekly rather than fortnightly. I'll see if this starts to bring-in any more sign-ups.

Well, that's today's view from the trenches. I now need to go back to doing some serious marketing.

A further cautionary tale.

Once more, I've been letting things slip on my website, but now I'm back taking care of things (hey, I got married and my wife is still awaiting a visa for the UK so I do have some excuse!). But to get back to the matter at hand...

If you've been reading any of my posts then you know that I'm reporting on my attempts to convert the >celtnet into a money-making venture. I've been posting odd bits and pieces here since I began and I've used this as a forum to show what I've been doing in terms of what works and what doesn't.

My website is basically divided into three parts: Celtnet which deals with Celtic deities and Celtic literature; Celtnet Information which is an information portal to information on technology and medicine and finally: Celtnet Recipes which is the recipe-associated part of my site.

As you might imagine, these parts of the website actually contain a fair amount of information, some of which is completely unique to the site. OK, so I've been posting regular articles to ezinearticles.com and that's resulted in numerous publications of those articles and quite a few back-links. It's been showing results by improving my Google rank and getting more visitors to the site. I've even posted answers to Yhoo! Answers and those have brought-in more links. But the trick I really missed was Wikipedia.

After all, if you look at just about any query in Google, what's there in the top 10? You guessed it, Wikipedia. It has an amazing google rank of 8 and if you really want your site to get good ranking and positioning then if you can get back-links off Wikipedia that's pretty amazing. If you've perused the recipe section of my site then you will see that I have a passion for African cooking. The fact that my wife's West African, and my liking for hot chillies probably helps in this respect! Anyway, on my recent trips to Senegal I've been visiting the markets and collecting samples of native herbs and spices. This has given me access to recipes and information on spices that are not on Wikipedia (and are hardly anywhere else on the web either). As a result I have articles and images of these spices and I write articles on them for Wikipedia. That way I can give back-links to my own pages as the original source (which it is) and I can also give links to recipes where those spices are used (again on my web page). This gives me two very good back-links for the price of one article. Ever since I started this I've seen my income from AdSense almost double. And with some judicious ad placement I'm getting conversions of up to 2.6% which isn't at all bad!

There's also another repository, Cunnan, a repository of Mediaeval recipes and I've started posting articles there as well. After all I have a huge range of Medieval recipes on my site. Why not use this resource as well?

The thing is, use the talents you have. I'm a writer, poet, cook and scientist and I can use all those skills to bolster my website. The aim in the end is to get visitors and to get as many of those visitors to generate income as possible. A few simple steps, if you have an information-rich website with novel content, at least, could net you big gains in terms of visitors.


I've also been trialling Kontera for additional adverts on my site. I'll check back with you as to how this preforms. Then there's Yahoo! Answers which I've been using to answer recipe-related questons and plugging varous URLs from my site in the process.

All these are more and new ways of getting my site noticed and of gaining visitors to the site.