Internet Marketing: Google AdWords Success

Google's AdWords program is hard work. There's no two ways about this. It's taken me several months' work and some very intense scrutinizing of Google's own documentation on their AdWords program to yield the insights proffered in my Choosing Google AdWords Keywords page.

The truth is that achieving these insights has cost me money. Admiteddly I've made more fro the AdWords campaigns than I've lost and if I'd known what I now know at the very beginning I would have saved at least $230. And that's the rub — if I'd known in the beginning what I now know. And the truth is that if I'd done a little research I could have known all those tricks rather than discovering them off my own bat.

This is why, for the first time ever on this site I want to introduce you to someone else's product:

This is a course offered by Perry Marshall based on his eBook 'The Definitive Guide To Google Adwords'. And I have to tell you that this book is pure gold.

Perry Marshall

Perry Marshall (also known as Perry S Marshall) has used Internet marketing to grow his own quasi-start-up business by 2000% — a business which later sold for $18M. In addition, Perry Marshall had sold millions of dollars worth of products on the web since 1997 when he was national sales manager at a hi-tech start-up in Chicago.

Remarkably, he started advertising on Google before most people even knew this was possible. As a consultant he allowed his clients' websites would go from zero traffic to hundreds or thousands of visitors each day overnight. Since then, he has become one of a tiny handful of experts on this new advertising medium. Now, he consults with dozens of companies in software, publishing, manufacturing and information marketing. Here is a man with some very serious credentials.

Should you Trust Him?

I would say yes, but I am already sold on his program. But, in case you're sceptical here are some good reasons why he should be trusted:

  • He has been in the business of generating more business for years. While Adwords may be new, direct marketing is not & Perry has been in the marketing & promotion business for years.
  • He was one of the first people to publish a book on Google AdWords; a book which he has maintained and kept up-to date with every change in the AdWords program.
  • Google's AdWords program is complex and treacherous for the novice. To prove his credentials Perry wrote a free 5-day email course to help you beat the system fast. He's discovered how to consistently pay less for your Google traffic than everyone else — whilst simultaneously generating more clicks and more visitors to your site. The free no-obligation email course allows you to sample his expertise so you can judge for yourself whether or not to go for the full program. And, believe me, it's worth your while to investigate this.
  • It's not for nothing that Perry Marshall is known as the 'Google Adwords King'. He has used his expertise to market products as diverse as ebooks, computer hardware, health products and $50,000 software licenses. He is a respected author and his articles have been published in major electronic and industrial trade journals.

I have personally invested in the 5 Days to Success with Google AdWords program and how I wish I'd bought the program several months ago. In my first few days using the information in here I'm already on the way to saving enough money on my AdWords campaigns to pay for the program. And that's without the increased traffic I'm seeing to this site! So, yes, in my hands the prograrm really has worked and if you're half-way serious about being an internet marketer then I heartily recommend it to you. But just to give you a flavour of what's involved in the The Definitive Guide To Google Adwords eBook, the heart of the 5 Days to Success with Google AdWords program here are some details of the eBook:

General Description of the eBook

Overall this is the least expensive of all of Perry Marshall's products but it's also by far the most approachable and the most popular. Undeniably this is a well-written eBook and it's the fastest way to beat the steep leaning curve of Google AdWords. You can immediately use it to tweak your campaigns and to get new customers and put more dollars in your pocket. The eBook is 205 pages long and is delivered in password-protected PDF format (though there is an option of buying a hard-copy if you wish).

The eBook starts with a step-by-step account for how to set-up an AdWords campaign and shows you how to prevent the common problem of your keywords being put 'on hold' by Google.

It also shows how you can generate traffic using several hundred inexpensive keywords rather than the usual 10–20 expensive ones, whilst still gaining you more visitors — and all for less money.

You will learn how to to use Pay Per click market intelligence to optimize your web pages to get FREE traffic from search engines.

The eBook then goes on to detail:

  • A Real-Life PPC campaign
  • Managing the basics — Keyword Selection, testing & Statistics.
  • Making Your Traffic Pay — Conversion cheat Sheet, tracking Sales.
  • Tools, Tips & Tricks — Account Management Tool, cool Tips for keywords, Do Less & Earn More.
  • Your Questions Answered — How To beat The Competition, Real Q & A… and much more.

Why you need this Program

Without doubt this eBook is the best guide to Google's AdWords program currently on the market. It contains the best tips and tricks to get the most from your advertising dollar, it is an essential guide for the Internet Professionals and perfect for the learners who are looking for the information at the right price. Indeed, within a few hours of getting the book you can start putting it's suggestions into practice and you can see the results within hours.

In the book, Perry Marshall will walk you through the setting up of a campaign, and show you where the tools are to find good keywords. Then he will show you how to design a direct-marketing campaign around those keywords. You will also know how to eliminate false hits that can cost you big money. He will talk a great deal about writing good ad copy and little tricks that skyrocket your click-through rates. The only downside is not really a downside at all: it's that this book will take some thought and time on your part. Though there are some things that you can implement and benefit from immediately there are other strategies that will take time and effort on your part. But the benefits of doing this will far outweight the cost in time and effort from yourself.