One Million People CampaignCeltnet WebInfo eZine
Wednesday, June 18, 2008 In This Issue
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Of course, the eZine also allows me to talk to an audience (and we all love an audience!). It's nice to know that there is someone out there who both reads and appreciates what you've written. I know that people are reading my stuff, after all I've got the website's visitor stats to back that up! But there is a kind of immediacy and intimacy about writing an eZine that you get almost nowhere else on the web (even blogs don't quite compare). Maybe it's because there are names to go with the email addresses to which the missive is sent. Also, as a form of communication, this does echo (at least somewhat) the glory days of letter writing. It makes the writing itself different, and I hope it makes the eZine as a whole better and more informative.
Dyfed
Editor/Publisher
Email me @ editor@celtnet.org.uk
To celebrate the launch of my Celtnet ClickBank Ads Maker site I'm offering this week's subscribers to this eZine a very special offer. Subscribe to the eZine and recieve 5 internet marketing eBooks for free. Each with full resell rights! Just sign-up to this newsletter and announcements below:
Do you Need Links?
If you need links, then the One Million People charity campaign needs you. We're aiming for $300 000 to build a school in Dakar, Senegal to educate the children of Liberian refugees forced there by civil war. If you donate just $0.50 or $1 you will get to write a page for yourself on the One Million People links page. We're aiming for 1 million people to join and each person gets to include their name, a profile of themselves and an URL (which can be a company or private one) in the database. Each donator is named along with their URL on the One Million People the name links through to a page where you get your profile shown. This guarantees you two back-links to your web page all for a very small sum. To add your details just use the buttons below to pay through PayPal ($0.50 gets you a link but no description, $1 allows you to add a shor site description).
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Feature Article
How do you Improve your Google Ranking?
by Dyfed Lloyd Evans
For the moment, at least, it seems that Google has won the 'search engine wars'. The search behemoth now has over 78% of the search engine market cornered. This means that 78% of all searches performed on the internet are done via Google.
At the heart of Google's strategy to delivering search results is an algorithm called 'Page Rank'. This is named after Larry Page, Google's co-founder and is an attempt at measuring the popularity of a web page based, primarily, on the number and quality of links coming into a site. It is this algorithm that, ultimately, determines your site's rankings within Google's search results.
How Does Google Work?
Over the years many website owners have tried to claim (some even doing so in court) that Google's algorithm was somehow 'unfairly' keeping them from the top of the search engine results. The truth is that Google, as a private company, is not beholden to the millions of website owners who all want their sites to rank well in the search engines. Rather, Google is beholden to its stock-holders and needs to be seen as delivering value to them.
Google needs to earn profits and the company does this by selling advertising. The company has determined that the best way to deliver value for its advertisers is to have the best and most relevant websites be the ones that are easiest to find on the web. Thus Google's revenues from advertising are tied to Google's website ranking systems.
What's Google's Real relevance in Search?
The question of Google's real relevance in terms of how much search and other traffic comes to a webstie has. Been a vexed one. I asked this question of a number of my colleagues. We all have large websites in different domains and we pooled our information for the first 6 months of 2008 to arrive at the following figures:
Total search traffic 54.8% of which:
53.7% Google Search Traffic
40.2% Other main search engines (Yahoo!, MSN, Ask, Windows Live etc)
6.1% Other search engines (the tiny ones)
The remaining 45.2% of our traffic all came from link sources: articles, blogs, recommendations, forum posts and links from people referring our websites.
So, only just over half the web traffic comes from the search engines and almost half comes from other links! However, the good news is that the way to garner more search engine traffic and more general 'link referral' traffic is one and the same!
How to Rank Well
As was mentioned above, Google's ranking system works with both the number and quality of in-bound links. One of the best ways of getting these links is to write and submit articles. Many article directories have excellent page rank and lots of site visitors. This means that submitting articles and including your URLs in them are a great way of gaining more links to your site. But they're also a wonderful, direct, way of getting traffic to your site (remember the traffic figures above).
There are, however, a few key SEO considerations to take into account when writing your articles.
Article Links and SEO
One big advantage of writing articles is that you can define your own 'anchor text'. This is the text in the link that defines what the person looking at the link sees. It also gives the search engine spider following the link an indication of what the page it's navigating to is all about. This is why you should never, ever, put something like 'click here' in your links!
You link text should be related to the subject of the page you're linking to, as this makes it more relevant to the search engines. Now, if at all possible the text of your links should also match the key words you are targeting on your web pages as these give the keywords more relevance and will improve your rankings for them.
Also, the more competitive the keyword you are targeting the more work you will have to put into ranking for that term. Indeed, if you are just starting and a keyword is very competitive ('computer', for example) then you may never, realistically, be able to rank for it. But if you target a keyword like 'extreme computer construction' you are far more likely to be ranked for that term. Be clever and don't try and bite off more than you can chew.
Indeed, the more competitive the keyword you are targeting the more work you will have to put into ranking for that keyword. In this case it may well take you many weeks before you will notice any effects from your article writing efforts.
But for less competitive keywords you may notice a jump of several tens of positions in your rankings with as few as 3 articles. In this case, you get out what you are willing to put in.
One thing to note is that Google takes not of all the link text that comes through to your page. If you have more than 60% of the links with exactly the same text this marks-up a red flag an your rankings may well drop. As a result you should vary the link text and you also need to alter the text surrounding the links.
Given enough time and commitment you can use article marketing to elevate any single web page on your website into multiple top spots in Google's SERP rankings. However, this does mean that you need to write and publish articles on a daily basis. Few people have that level of commitment to their websites.
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About the author:
Dyfed Lloyd Evans
If you are truly serious about building your on-line presence then you simply must get a copy of SEO Elite
Dyfed Lloyd Evans runs the successful Celtnet WebInfo Ezine offering free advice and articles on how to not only make money, but actually earn an income on the internet. He also offers a free four-part eCourse on How to Maximize your Web Traffic.
Article Source: Celtnet Articles Author: gwydion
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What's Hot in ClickBank
With so much of my focus going on ClickBank and ClickBank associated pages over the past few (and the forthcoming months) I thought that I should add a weekly digest of What's Hot in ClickBank to you, my loyal readers. Each weekend I update the ClickBank feed for my Celtnet ClickBank Marketplace, which then drives the various Free ClickBank search and Ads Code systems I provide. I've also started to perform analyses of the current against the previous ClicBank datafeed releases. Each time ClickBank perform a new release they analyze their sales and other data for that time period and they re-evaluate product rankings on this basis. New products come in, old products fall out of the system and product rankings go up and go down. I will soon be making a full digest of these data available so you can check which products have moved, how the products you are promoting are doing, as well as keeping you informed of any product price changes...
What this isn't is a list of all the top products for the week. Indeed, the top products probably aren't the ones you should promote as there's a lot of competition out there. Rather, what I'm presenting is a digest of the 'hot' mid range products. The ones that are on the up. I also support these product statements with an analysis of what people are searching for on my system. And you have to remember that I annotate all he ClickBank products by hand so my Celtnet ClickBank Search System ClickBank search system is one of the most comprehensive out there, and certainly better that ClickBank's own serach system. It's also the same system that drives my Free ClickBank Search Code, allowing you to put comprehensive ClickBank searches on your site.
The ClickBank database driving this site was updated on Monday 16th June 2008 with the inclusion of 128 new products into the ClickBank system. These have been uploaded and annotated into the Celtnet ClickBank Marketplace and are now searchable. All the products have had their images updated and the products in ClickBank's 'top 30' in all categories have had their descriptions and sales text to make them easier for you to sell!
It's obvious that summer has come and that the increasing gas prices are influencing people's dicisions in that weight loss products and how to get a ripped body seem high on everone's minds. The eBooks on how to convert your cars to 'burn water' are also flying off the shelves and a half dozen of these products are now in the top 25 of ClickBank and are also accounting for a good proportion of my sales (see below)
Of the various products promoted in ClickBank, the following have been my top sellers: Top Secret Fat Loss Secret; EZ Auction Cash Machine; Convert Your Car To Burn Water + Gasoline = Double Your Mileage! and Success with NLP - Master your Mind design your Destiny.
*New* As a service to all the loyal supporters who are using my Celtnet ClickBank Marketplace I'm now offering a weekly digest of all the new and latest products in the ClickBank marketplace download. As always, there is no charge for this service and I certainly don't want you to sign-up for anything. You can access my Celtnet ClickBank Marketplace Digest. This now comes with a list of all those products that have climbed 500 places or more in ClickBank's rankings during the past week.
Comment
Making the Most of AdSense
I've already mentioned a lot about Adsense Secrets 4.0 in the (previous issue of the eZine. But now I'm going to expand on that by talking a little about statistics. (Yes, I know that we all hate looking at numbers, but these ones really do affect your bottom line!).
If you're running an AdSense campaign, particularly if you have a large website, then statistics and anlysis are the only way you're going to get a grip or a handle on what's going on your site. The truth is that the AdSense program comes with a whole bunch of very useful tools for you to test how your various campaigns and changes in ad formats and ad layouts are working. And they're all provided free for you by Google!
But, to make the most of the statistics you need to understand them... understand how to use them and leverage them to your own advantage. One of the most powerful tools in the AdSense arsenal is something called 'channels'. With these you can set-up a new channel as you create your ads. This way you can add specific ads to certain pages or even areas of your website and track how those ads are performing. This is great if you're changing the ads on a set of pages as you can compare the new ad set or ad layout to the old ones to see if you get a jump in performance.
You can also use these channels to see how one section of your website is doing in comparison with another. Now, I've been setting-up channels for ages... But, until now, I've been very lax in using them. Like most people I had very good intentions when I started out, but work got on top of me and I became so busy there wasn't a chance for anything else. So I only glanced at the channels.
Also, it's very easy to forget about your channels as, typically it takes at least a week before you can get any meaningful stats from a new channel. But I had some channels going back years.
This site of mine is pretty large and has many sections and regions to it. As a result there are a few nooks an crannies that I started building but had to set aside as something else gained importance (or, yet another family crisis has arizen — there have been several big ones during the past year!). Anyway, when I went around once again to view those AdSense channel stats, they threw-up a truly huge surprise.
I started out as a medical researcher and just over a year ago I began a series of articles and publications on various medical problems and diseases. Now these take a long time to write (which is why I parked the project) and I put little or no effort into promoting the sub-site. I was surprised then to find how this Celtnet Medicine region of the site was performing.
In a month the section was getting maybe 0.3% of my site's total traffic, but it was consistently making me 10% of my total income! Now, that's not bad... Basically the bid prices for medical ads are high and people coming to the site were really looking for good information so they were keen for information, help and advice. What this means is that even with low traffic and lots of other competition this is a region of my site that I can really exploit....
If I hadn't been looking at the stats I would never have found this out. So guess which part of the site I'll be concentrating my efforts on over the next three months?
Statistics are your friend and if you use them wisely and take-in what they're trying to tell you then can make a huge impact on your bottom line. What they can let you know is how you can really leverage your site to make more money and that's one of the reasons we're in this game in the first place.
Business Tip
Applying the 75:25 rule
If you've ever been in business you'll know the 80:20 rule... Basically, in 20% of the time allocated to a task you get 80% of the task done. The remaining time is spent 'perfecting'. The converse of the rule is that the first 20% of anything is what's worthwille. That's why only 20% of sites make money and why only 20% of affiliates rake-in any decent amount of money.
But what's the 75:25 rule then? I hear you ask... Well, it's an SEO rule (and before your eyes glaze over and you exclaim: Not antother SEO rule!) let me explain what this one is all about, as it's an important lesson. We all know that it's hard to get to the front page of the various internet search pages. Everyone's telling you that you need a great website with killer content but that if you don't keep building links to your site you will never climb in the SERPS (the search engines' organic results pages).
What no one tells you is how much time you need to spend on link building and adding content, respectively. That's whre the 75:25 rule comes in. As a general rule, once you have a fairly mature website you need to work spending 25% of your time adding content and 75% of your time link building. Yes, I know that it's a lot of time... but that's where most website owners/webmasters get it wrong. Adding new content is fun and exciting. But link building is tedious. However, if you don't have enough links and not enough people see your web pages then what's the point of adding content?
This rule really tells you what you should be aiming for to get success... And it really works. Of course, one of the best ways to get links, get know and to get traffic is to write articles to article directories such as Celtnet Articles. The more you write, the more back-links you will get and the more your name and information will be seen on the web. Just remember that only half your traffic could be coming from the search engines directly (See the main article above)!
That's it for this week, ladies and gentlemen. Check back next week for more from the world of CeltNet.
