Help Stefan CampaignCeltnet WebInfo eZine
Wednesday, February 06, 2008
In This Issue
- Window on the Web
- Featured Article:
Bum Marketing Explained - Classified Ad Board
- What's Hot in ClickBank
- Comment
- Business Tip
Top Sponsor
Window on the Web
Some of the money I'm going to raise this time will be done through sales of my Recipe eBooks which includes my Guide to Spices eBook and my Recipes of Africa eBook (I'm now working on a 'Guide to Herbs' as an accompaniment to these). Please have a look at these, and if they interest you buy a copy...
However, the majority of the income will come from other sources and the various programs I'm setting-up to help other website owners and all those with an internet presence. I provide these tools and tips presented here to you free, because I've been where you are today. I've been on the first rungs of the internet marketing ladder and the only way to get a leg-up is with good information and help. That's why I provide all the tools I generate for free — with no sign-ups and no nonsense about fees. That's why you can simply go to my Free ClickBank Ads Maker page and start generating your own contextual (AdSense-like) ads based on ClickBank products today. All I get is a small 8% cut of all the sales made (you make 92%) [which is almost half what this site's competitors ask for] and all the money goes to supporting my 'Help Stefan' charity. So why not grab the various ClickBank ads I provide and start monetizing your website today.
In the article below I'm going to tell you a completely novel way of using ClickBank to monetize your site and that's by 'Article Marketing'. It's someting that I'm beginning to make heavy use of on my Celtnet Review Articles site. Read-on to learn more...
Dyfed
Editor/Publisher
Email me @ editor@celtnet.org.uk
To celebrate the launch of my Celtnet ClickBank Ads Maker site I'm offering this week's subscribers to this eZine a very special offer. Subscribe to the eZine and recieve 5 internet marketing eBook free. Each with full resell rights. Just sign-up to this newsletter and announcements below:
Even better I'm going to tell you in the article below exactly how you, too, can monetize your website with the tools I'm going to give you.
Mid Sponsor
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Feature Article
Bum Marketing Explained
by Dyfed Lloyd Evans
Unless you've been hiding under a rock somewhere, you can't have failed to hear of a marketing phenomenon known as 'Bum Marketing'. Indeed, there's been a buzz about this marketing technique ever since it was introduced to the world over 2 years ago.
Yet, despite the buzz there's actually very little information on the web about what bum marketing is all about. Indeed, if you perform a Google search for 'bum marketing' you will pull back over half a million results. But, if you look closely at these results you will be hard-pressed to find any website actually explaining what Bum Marketing is all about. Indeed, most of the websites you see are trying to sell you various programs for automating bum marketing strategies. If bum marketing is such a big thing, then why isn't anybody explaining clearly what it is? After all, the technique has been around for over two years now... Surely someone should have written a clear description of what the technique involves?
The truth is that bum marketing is incredibly easy to learn but very difficult to put properly into practice. Many marketers are creating information products around bum marketing and doing very well from them. These products (sometimes even long-term coaching products) tell people how to properly employ the technique. It's in these marketers' interest to keep the process secret so that they can reveal what's going on in their product.
If you've been reading this eZine on a regular basis then you will know by now that part of my ethos is to give you the information you need to properly monetize your website and web business. As such I'm going to explain to you precisely what Bum Marketing is and how you can use this to gain a residual income, even if you don't have website!
So, what is the 'Bum Marketing Method'?
It's said that the term 'Bum Marketing Method' originated from Janine, wife of Travis Sago who originally developed the 'Bum Marketing Method' because the was so easy that it would be possible to 'take a bum off he street...take him to the public library...and have him earning cash within a week.'
The truth is that 'Bum Marketing' is a variant on the classic 'Article Marketing' technique, which Wikipedia defines as:
'a type of advertising by writing short articles related to business' respective industry. Once written, the business makes these articles freely available for distribution and publication in the marketplace. Each article contains a 'bio box' and 'by-line' which include references and contact information for the author's business. Well written content articles released for free distribution have the potential of gaining the author business credibility within his or her market, as well as new clients.'
In essence what you do is write an article targeted at a specific keyword or keyphrase that relates to a topic with good marketing potential. This article is then submitted to popular article websites (such as the Celtnet Article Repository). You then include affiliate or product links in your author resource box and you sit back and wait for the search engines to pick-up and index your article. Once the article is indexed your get search traffic directed to your article and then you simply wait for the money to begin accumulating in your bank.
You are relying on the article directory you've submitted to to be popular. This way your article is searched and indexed by the web indexing spiders very quickly and they you hope that your article inherits the page rank of the article website itself, which instantly gives you a boost in terms of your article's perceived popularity and greatly increases the chance of your article appearing on the front pages of the various search engines. It's even better if the article site you're submitting to has an RSS feed which is submitted frequently as this increases the chance of your article being indexed quickly (the Celtnet Article Repository submits its RSS feed nightly).
You then wait for someone to be interested in your article and to read it. If you're lucky, and your article has piqued the interest of the buyer they will click on the affiliate links that you provide and you're on your way to making a sale. Once you have sold your first product, congratulations! You have just become a member of the 'Bum Marketing' club!
It all sounds very east — and in the main it is. However, like all forms of internet marketing 'Bum Marketing' still relies on getting people to visit your article page. You need to get as many people to visit the articles you have written as possible. In the main you're relying on the article directories you have submitted to generating the traffic you need. Of course, if you choose good article directories they will help with the marketing of your articles and you will almost immediately get good page rank and good visibility in the search engines. This immediately improves your chances of being on the first page of the search engines. But to ensure you're at the top of the pile you need to write your article targeted at a certain keyword in a very specific way.
The aim of 'bum marketing' is to perform 'write and forget' strategies. Just write your article targeted at specific keywords, embed your affiliate links, submit to the article directory then repeat the process again, over and over. The more good quality articles you can submit the greater the chance of someone clicking on your affiliate links and buying something. Basically you need a large enough body of articles before you can begin relaxing and enjoying a passive income. Personally I like to submit at least two articles per day if I can. I'm aiming for about 600 articles in one year. That's a number that seems to bring in a decent income. Any more than that and you're laughing.
The important thing is to get your article in front of as many eyeballs who are searching for the information you're providing as possible. Consider the term 'bum marketing' which this article is aimed at... A search on Google brings back over half a million results for this search term. The truth is that this keyword is becoming a little bit difficult to dominate in terms of article marketing along. What you're looking for is a keyword related to the products you're promoting that has between 0 and 150 000 hits returned. Now, if I was targeting the phrase 'bum marketing made easy' then there are fewer than 100 000 hits returned. The chance of getting on the first page of results is much, much, higher.
For bum marketing you're looking for keywords related to the product you're promoting that have between 0 and 150000 hits. You can compete in markets with more search results, but then you will have to put some effort into marketing your article. Another good indication of whether you will make money or not is to try your search term on Google. If you get results back and you see Ads displayed on the right-hand side you now know that this niche is profitable enough for people to pay for ads in the niche. This means that you really will get traffic.
To re-cap: The bum marketing technique works by your locating a niche market that you can exploit to create your keyword (and you need a product in this market space to exploit). You now need to find a keyword (or keyphrase) with low competition (less than 150000 Google hits) that you can exploit. However, that keyphrase still needs to be popular and profitable. You can check whether this is the case by performing a Google search on the keyphrase. If you get hits returned and there are Google ads associated with it this means that Google advertisers can make a profit on your keyphrase so it's a niche worth exploiting. You now perform your research and write an article that's optimized to your keyphrase and that's targeted at the product that you're promoting (remember to include your kephrase in your article's title). Now simply submit your article to the popular article websites (or at least those that will accept bum marketing articles [not all will]).
As you can see, as long as you have an internet connection you can be engaged in 'bum marketing' and you don't need your own website as you can just publish your articles in article directories. You can use Google to research your keyphrases and to research the area you're writing about to create your article. The only problem comes in terms of where to find the products themselves. This can be a problem, especially if you don't have a website (if you do have a website then you have a host of affiliate programs to choose from)... If you don't have a website then one of the few programs available to you is the ClickBank program. You can join this completely free and then you have access to the entire CickBank repository of over 10 000 products, each available for immediate electronic download. Each product has its own optimized sales page and each product is backed by a 56-day money-back guarantee. You can also find products that cover the entire spectrum of topics. There's pretty much a product there for any niche you're interested in.
ClickBank's own interface for searching their marketplace is pretty appalling though. This is mainly because ClickBank acts like a brokerage for putting vendors (those who create and sell the products) in contact with affiliates (those who promote the products). I would therefore suggest that if you are searching for products to promote in a given niche that you use my Celtnet ClickBank Marketplace. This contains a complete searchable download of the entire ClickBank database, updated weekly. There are also product website images, reviews and the product descriptions themselves are human annotated so you're far more likely to locate the product you want for your Bum Marketing article.
To your marketing success!
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About the author:
Dyfed Lloyd Evans
Do you wirte eBooks? Do you market eBooks? Do you want your own eBook store? If you have answered 'yes' to any of these questions then you have to visit the Celtnet eBooks. Here you can get the code to set-up your own eBook store, you can market and publicize your eBooks and you can even get help to sell your eBooks. Every resource for eBook authors all in one site.
Classified Ad Board
Is your ad out yet? Subscriber and co-op ads are listed on the Classified Ad Board. The board is refreshed every issue with a new batch of ads.
What's Hot in ClickBank
With so much of my focus going on ClickBank and ClickBank associated pages over the past few (and the forthcoming months) I thought that I should add a weekly digest of What's Hot in ClickBank to you, my loyal readers. Each weekend I update the ClickBank feed for my Celtnet ClickBank Marketplace, which then drives the various Free ClickBank search and Ads Code systems I provide. I've also started to perform analyses of the current against the previous ClicBank datafeed releases. Each time ClickBank perform a new release they analyze their sales and other data for that time period and they re-evaluate product rankings on this basis. New products come in, old products fall out of the system and product rankings go up and go down. I will soon be making a full digest of these data available so you can check which products have moved, how the products you are promoting are doing, as well as keeping you informed of any product price changes...
What this isn't is a list of all the top products for the week. Indeed, the top products probably aren't the ones you should promote as there's a lot of competition out there. Rather, what I'm presenting is a digest of the 'hot' mid range products. The ones that are on the up. I also support these product statements with an analysis of what people are searching for on my system. And you have to remember that I annotate all he ClickBank products by hand so my Celtnet ClickBank Search System ClickBank search system is one of the most comprehensive out there, and certainly better that ClickBank's own serach system. It's also the same system that drives my Free ClickBank Search Code, allowing you to put comprehensive ClickBank searches on your site.
The ClickBank database driving this site was updated on Monday 04th February 2008 with the inclusion of 99 new products into the ClickBank system. These have been uploaded and annotated into the Celtnet ClickBank Marketplace and are now searchable.
Of the various searches performed on my site during the previous week, two really stand out. The first is for anything to do with 'recession' and the second for the terms 'eliminate debt' or clear debt so you can see that the economic downturn and the efect of Christmas bills are the two things foremost on people's mind. Interestingly, however, the products that are making most advances in terms of ClickBank rankings are all those to do with gardening (search for gardening greenhouse orchids. These seem to be the products to promote at the moment and if you can build a niche site around these terms then using these ad feeds for your site would be a real boon. Remember that it will soon be even easier for you to have these ads on your site as you can use an RSS feed along with your AdSense ads. I'll provide you with all the tools you need!
*New* As a service to all the loyal supporters who are using my Celtnet ClickBank Marketplace I'm now offering a weekly digest of all the new and latest products in the ClickBank marketplace download. As always, there is no charge for this service and I certainly don't want you to sign-up for anything. You can access my Cletnet ClickBank Marketplace Digest.
Comment
Multiple Streams...
I know that I keep on coming back to this same-old adage. But it's completely true... The only way that you can keep your head above water in terms of internet marketing is to garner as many income streams as possible. That way, if one of your products or marketing strategies fails for whatever reason you have others to fall back on. Personally, I have Google AdSense as my old stalwart, though I'm replacing this on certain high-traffic and niche pages with my own ClickBank Contextual and RSS Ads. ClickBank is becoming an important source of revenue for me. Both in terms of the various ads that I display on my website, but also in terms of marketing the products themselves — affiliate marketing, in other words. I write articles about some of the better products for my articles pages and I write a weekly digest for my ClickBank-based forum highlighting the week's biggest (and potentially most lucrative) products. Indeed, it's interesting just how many ways that various products from the ClickBank catalogue can be marketed, without directly selling them at all!
I'm also beefing-up various other campaigns and affiliate programs that I'm involved in, as well as creating a section of my site directly to do with affiliate programs and affiliate marketing: Celtnet Affiliate Central. This part of the site is undergoing rapid evolution and many more affiliate programs will be added to the listings soon! The whole aim here is to push the Celtnet site to the next level, to make it a true authority site. I'm already at PR 4.0, but the next big jump is to PR 6.0 and I'm hoping that my newly-released article directory will help with this.
As well as these more standard marketing techniques I also have an eBook store on my site where I'm directly selling Celtnet eBooks Store eBooks with resell rights, along with the store itself and the various eBooks I've written on and for this site. This eBook store also offers visitors the means to add their own eBooks to the store so they can advertise them and make sales. A novel feature, provided with any sales of the store system itself!
Of course, as always, there's still quite a way to go. But I'm more than willing to put the effort in... And that includes things like keeping this eZine up to date!
Business Tip
Expanding your Portfolio...
Over the past year I have been growing my Celtnet site into an authority site, rather than the cluster of minisites that it started out as (for a discussion of the merits of Minisites versus Authority Sites read this article). As a result I've added a truly huge collection of recipes to my Celtnet Recipes section of this site. The original Celtic sections of the site are still growing and I have regions for Medicine, Mobile Phones and much more. There is a new forum at Celtnet Forums and a review section at Celtnet Reviews. Big recent additions include the CeltNet ClickBank Marketplace as well as the eBooks sales and advertising pages.
The site has grown remarkably during the past 12 months and I'm constantly adding new content and features. But the one thing that was missing was a proper article directory. Of course, I've been writing articles all over the site and using them in many ways. But I didn't have a central repository of articles anywhere. This was a big gap and a big missing piece from my site. A week ago I started on the Celtnet Articles directory and now it's ready to go primetime. Originally it was designed for me. But I've now ammended the code so that anyone can sign in and submit their articles. Articles can also be pubished and used by anyone for their blogs and eZines. This is a fully-featured article site that I am going to be promoting heavily over the coming months. My portfolio of products and solutions is nearing completion and now you can use my Celtnet Articles site to promote your website, product or even to add to your own 'Bum Marketing' campaign strategy. What's best is that the article site has an RSS feed that's automatically pinged to the feed aggregators every evening. As a result you get a lot of quick exposure to your submission.
That's it for this week, ladies and gentlemen. Check back next week for more from the world of CeltNet.
