Every day people make typographic errors whilst using search engines to navigate the web. If you're not using these misspellings to optimize your web site then you will be missing out on free web traffic. If you don't believe me, then try my free eBay misspelling tool to see how often people misspell things even on eBay!
When typing people misspell things all the time. The reasons for this are numerous, and include typographic errors such as letter transposition or the dropping of letters. Some people spell words how they sound (rather than how they are spelled). Certain characters in English can sound similar and may be substituted ('b' and 'v' being good examples of this). There are also differences between various international forms of English and differences in the way people perceive words. As a result certain words are commonly misspelled in search engines (which is why Google incorporates a spelling suggestion tool. However, if you knew all the likely misspellings for the keywords you're targetting then you can add these to the <META> tags at the top of your web pages and use these to draw visitors to your site. Remember, even if only 1% of all those searching for your keywords misspell them then if you're targetting these mispelled keywords you'll rank higher than anyone else for these searches and the traffic will come to you!
The tool presented here is absolutely free. To use it simply type the keyword(s) you want (up to three) in the box below and you will be returned a list of all the most likely misspellings along with a suggested <meta> tag for your own web pages. All the words are hyperlinked to google searches (which open in a new window). Simply click on the word to find out how much competition there is for that particular misspelling. You can find out how many other people are competing for your chosen correctly-spelled keyword(s) use the Google search box at the bottom of this page (this is pre-populated with your search terms).
