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How 'Make Millions on the Internet' Sites Work

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by: gwydion
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Word Count: 1073

We've all seen these sites on the web promising that if you buy their product you will automatically, guaranteed, make millions.

Of course, they're scams and 99% of all the people who see them will know that they're scams. But what matters to the purveyors of these schemes is the 1% of people who actually buy their product. These people are the real 'believe anything' suckers and when you've made contact with them you can milk them for everything they're worth.
All these systems work by selling dreams rather than promises and begin by selling one product for a small amount but then selling you a follow-up product for much more money. It's all based on the conman's adage that it's easier to con 20 people out of $1000 than 1000 people out of $2. Always go for the big lie offering the big return.
There's a lot of very clever psychology that goes into these kinds of schemes. Especially in the marketing department. If you've ever read one of these sales pitches critically then you will note that what they all have in common is that they're selling you a dream rather than a concrete product. You get lotos of information about million dollar yachts, cars, mansions and the kind of lifestyle you could expect. What you don't get is any information about what the product is or what it does.

You offer the product for $45 dollars — anything less and your prospect wouldn't buy it, after all you're offering them the million dollar dream so you need to make the prospect think that what you're offering has a real value. But you also kick-in with the pitch that the product normally sells for $120 but today, just today, it's reduced. This creates an urgency to buy whilst also offering perceived value.

Now you've got the 1% brigade hooked and they can't wait to buy your product. Now you've got them and you send out the first information pack. But for their $40 all the prospect really gets is promotional information. You still want the prospect to make the big purchase so what you're really still selling at this stage are dreams. The material will be stuffed full of dream affirmation phrases such as 'congratulations!'; 'you've done it!' and 'get ready for a life-changing experience!'.

You're trying to convince your mark that they've won the lottery or the sweepstakes by getting your product. Now you tell them about your lifestyle (you make this up) and let them know that they're now on the path to REALLY achieving this. What you're peddling are dreams... and most peoples' dreams have one thing in common... they need money to make them come true. Yes, it's all true, and if they follow your system all your readers are going to get this money, so it's time for them to start thinking about spending it. Get them concentrate on the properties and cars they could buy. Talk about clearing debts and living mortgage free.

Now your customer has just spent $45 on the product you've sent them, which means that they're avidly going to read your document from cover to cover. It's this that makes this document the perfect sales vehicle. If you've written the document correctly then it will be a mix of 20% actual guide (well, you do need to have some real information in there), 40% dream sales and 40% sales pitch.

In the sales pitch you tell your reader that they have a valuable product in their hands but this is only the tip of the iceberg. The next step is to join the elite or advanced program. Now this is only for serious people who want to become ridiculously rich. It's only through this program that they can make the big money and to cap it all they get a direct link to you as their mentor.

Now, the advanced program isn't cheap but it does come with affiliate and resell rights. If they refer anyone to your site and this program buys then your prospect makes 30% of all referrals (including those to the elite program). OK, so the program costs $1995, but they only need to make 3 referrals themselves to make all the money back and after that all new referrals are pure profit in their own pockets. Of course, your prospect believes in you completely by now and they also believe that others will fall for your sales pitch so they reckon they're guaranteed to get their money back... and more!

So, what's actually being sold?... Only the details of how to drive traffic to the buyer's own website so they can market your product so you make more money! As a scam it's pure gold! And the secret to driving traffic... it's t offer people $20 for each referral who actually buys your product. This is known as affiliate marketing and it really works. Basically you get an army of people to spam the internet each and every way possible. This gets you lots of prospects and 1 in every hundred of them will actually buy.
There's another little trick to the whole thing as well. Do you notice how many of the creators of these 'systems' start out being anonymous. That way no one knows that you've just started out and haven't made a single penny as yet! But on your promo page you tell everyone that you've been secretly developing the system for five years or more and only now, that you have a very comfortable lifestyle yourself, are you ready to release the system to others. After all the program has been five years in development and you've just proven it all works — you're a millionaire yourself.

Now (and here's the real secret no one tells you) you join the affiliate program used to sell your program under a range of pseudonyms and then you use these accounts to spam the web and create fake (and glowing) testimonials and product reviews for your own product. This way you start a buzz and you begin to get people to your site.
Of course, the real heart of this con is to turn the principle of setting-up an affiliate program and to spin this out into a 200+ page eBook.

Now you know how this con works, I very much hope that you will recognize and steer clear of these types of scams. Because all you're doing is making the scamsters rich.

About the Author

Dyfed Lloyd Evans runs the Celtnet articles site. He also provides information to help people protect themselves from internet fraud and scams via his Internet Fraud and Scams information page.

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